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The Homer Laughlin China Company™ Prepares For 75th Anniversary Of Fiesta® Dinnerware

Company launches third in a series of collectible pieces: 2PC Prep Baking Bowl Set in 75th Anniversary color Marigold

Newell, W.Va.—(March 14, 2010)—The Homer Laughlin China Company™ is just one year away from celebrating the 75th Anniversary of its iconic Fiesta® Dinnerware Brand, made in the USA. The manufacturer is unveiling a third collectible piece in limited edition color Marigold at this week’s International Home & Housewares Show (Chicago), McCormick Place, South Building, Booth No. S2003. Following the launch of the Three Piece Mixing Bowls (2008) and 19 ¼-inch Oval Serving Platter (2009), Homer Laughlin is releasing a 2PC Prep Baking Bowl Set in 75th Anniversary color Marigold.

“The 2PC Prep Baking Bowl Set is the perfect complement for those who already have the Three Piece Mixing Bowl Set or even for those who are looking for some versatile pieces to add to their kitchen. In 75th Anniversary color, Marigold, the bowls are a colorful addition for any cook’s collection,” says Fiesta Dinnerware’s Rich Brinkman.

75th Anniversary 2PC Prep Baking Bowl Set

The 2PC Prep Baking Bowl Set will be available in 75th Anniversary color Marigold, as well as 10 additional Fiesta colors: Scarlet, Cobalt, Tangerine, Sunflower, Peacock, Shamrock, White, Ivory, Turquoise, and Lemongrass. The collectible bowls in Marigold will only be available for 75 weeks – from April 1, 2010 through September 1, 2011.
 
The larger bowl is 2 quarts and the smaller 1 1/8-quart bowl fits neatly within it. The two bowls nest perfectly within the already released Three Piece Mixing Bowl Set.

2PC Prep Baking Bowl Set Is Third in a Series of Four
Homer Laughlin began making its iconic brand of Fiesta Dinnerware in 1936, nearly 75 years ago. Fiesta was originally designed by Frederick Hurten Rhead; today it is the most collected brand of dinnerware. Made at the original historic factory in Newell, WV, Fiesta Dinnerware continues to top bridal registries as the must-have in everyday dinnerware. Truly a leader in the housewares category, Homer Laughlin is the largest and last remaining major china manufacturer in the United States.

In celebration of the impending 75th Anniversary in 2011, the first installment of collectible pieces was the Three Piece Mixing Bowl Set. Now retired, the collectible Marigold bowls were only available for 75 weeks – from April 1, 2008 to September 1, 2009. However, the Mixing Bowls are still available in the following Fiesta colors: Scarlet, Cobalt, Tangerine, Sunflower, Peacock, Shamrock, White, Ivory, Turquoise, and Lemongrass.

The second 75th Anniversary piece was the 19 ¼-inch Oval Serving Platter. The Marigold color will only be available until September 1, 2010. It will be available in coordinating colors – Scarlet, Cobalt, Tangerine, Sunflower, Peacock, Shamrock, White, and Ivory – following the retirement of the piece in Marigold.

The fourth and final collectible item will be released in 2011 to commemorate the 75th Anniversary of the Fiesta Dinnerware brand.

The 75th Anniversary 2PC Prep Baking Bowl Set in Marigold will be available at select fine department and specialty stores, as well as catalog and online from April 1, 2010 through September 1, 2011 ($58.00 MSRP $39.99 Sale).

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™

The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 950 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white ware. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:

Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com

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