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New Colorful Candles Light Up Fiesta® Dinnerware Brand

The Homer Laughlin China Company™ Adds Candles to Its Collection of Licensed Products

Newell, W.Va.—(June 17th, 2010)— The Homer Laughlin China Company™ is proud to announce a new licensed product line that expands on its Fiesta® Dinnerware brand. New Fiesta Dinnerware candles by The Jay Companies are made in nine perfectly matched Fiesta signature colors and four different sizes.

“Fiesta Dinnerware is truly a lifestyle brand,” says Fiesta’s Rich Brinkman, VP Sales & Marketing. “Fiesta enthusiasts and collectors alike embrace the Fiesta colors and love to incorporate them throughout the home. Candles are a natural extension of the Fiesta lifestyle and allow our fans to enjoy the beloved brand in many different ways.”

Colors and Fragrances
Fiesta candles are made in the following signature colors and coordinating fragrances: Ivory (Spiced Vanilla), Sunflower (Island Pineapple), Turquoise (Passion Fruit), Lemongrass (Fresh Lemon), Shamrock (Green Apple), Chocolate (Dark Cocoa), Scarlet (Red Currant), Tangerine (Citrus Tangerine), and Peacock (Fresh Cotton).

“The fragrances are pleasant and natural-smelling, but are not overwhelming,” explains Brinkman. “They embody the personalities of the Fiesta colors.”

Sizes
Available in four different sizes, made in the USA; the quality paraffin Fiesta candles have an extensive burn time. Look for them in the following options:

•    3” x 4” Pillar Candles: 65-70 hours of burn time, MSRP $12.99
•    3” x 6” Pillar Candles: 85-90 hours of burn time, MSRP $14.99
•    8 oz. Filled Jar Candles: 40-45 hours of burn time, MSRP $24.99
•    Set of Three 2.5 oz. Candles in Gift Box, MSRP $24.99

The Filled Jar Candle comes with a brushed stainless metallic lid that is embossed with the signature Fiesta dancing lady and logo. It is perfect for snuffing out candle flames and eliminating smoke from traveling through the room once the flame is extinguished.

The 8 oz. Filled Jar Candles will be sold in a keepsake Fiesta box, decorated on the outside with the signature Fiesta dancing lady and logo and stripes in various Fiesta colors. The inside of the box has a satin lining.

Look for Fiesta candles in fine department stores like Bonton; as well as specialty stores or online at www.homerlaughlin.com. They are scheduled to ship on September 1, 2010.

About Fiesta® Dinnerware, Made In The USA

Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™

The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 950 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white ware. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.


Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com

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