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Beauty Meets Function In New Fiesta® Piece

The Homer Laughlin China Company™ Adds Jam Jar to Colorful Collection

Newell, W.Va.—(March 14, 2010)— The Homer Laughlin China Company™ is adding a versatile new product to its comprehensive line of Fiesta® Dinnerware. A Jam Jar will be introduced at the International Home & Housewares Show (Chicago), McCormick Place, South Building, Booth No. S2003.

“Every year we introduce new items to our Fiesta Dinnerware product line,” says Fiesta’s Rich Brinkman. “This year’s Jam Jar has been requested by Fiesta enthusiasts who are looking to round out and complement their existing and growing Fiesta collections.”

Jam Jar
The Jam Jar can hold a 9.25 oz. jar of jam. Although the jar is round, it can hold either a round or square container of jam. With a coordinating lid, this adorable piece can be purposed throughout the home: holding cotton balls in the bathroom, paperclips in the office, candies in the kitchen, game pieces in the kids’ room, and much more! Uses are limitless with this versatile Jam Jar.

The Jam Jar will be available in the following colors: White, Black, Cobalt, Turquoise, Sunflower, Plum, Shamrock, Tangerine, Scarlet, Peacock, Ivory, Chocolate, and Lemongrass. It is sold for $25.00 MSRP and $16.99 MAP at independent retailers and factory outlet stores beginning April 1, 2010.

Fiesta Dinnerware is Made in the USA. Dinnerware is lead free, fully vitrified ceramic, microwave and dishwasher safe, oven proof and boasts a five-year chip resistance guarantee.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 950 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white ware. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:

Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com

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