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THE HOMER LAUGHLIN CHINA COMPANY™ CELEBRATES 75th ANNIVERSARY OF FIESTA® DINNERWARE

Company adds to series of Marigold collectible pieces: expanded dinnerware line and limited edition Soup Tureen debut at International Home & Housewares Show

Newell, W.Va.—(March 6, 2011)—The Homer Laughlin China Company™ is celebrating the 75th Anniversary of its iconic Fiesta® Dinnerware Brand, made in the USA. The manufacturer is unveiling the final pieces in the limited edition 75th Anniversary color Marigold collection at the International Home & Housewares Show in Chicago, March 6-8, 2011, Booth S2003. Following the launch of the Three Piece Mixing Bowls (2008), 19 ¼-inch Oval Serving Platter (2009), and 2PC Prep Baking Bowl Set (2010), Homer Laughlin is releasing a highly collectible Soup Tureen and the complete dinnerware line in Marigold.

“The color of comfort (and many comfort foods), Fiesta Dinnerware’s Marigold reminds of vibrant florals and cheering sunshine – guaranteed to coax a smile and provide the perfect background for edibles (and drinkables),” says color expert Leatrice Eiseman, www.eisemancolorblog.com and www.colorexpert.com.

75th Anniversary Soup Tureen
Available ONLY in 75th Anniversary color Marigold, just 10,000 numbered Soup Tureens will be created; enhancing the collectability, each will be numbered on the bottom of the bowl. The Soup Tureen will only be available for 75 weeks from April 1, 2011 through September 1, 2012, while quantities last. Presale starts April 1, 2011 and items will begin shipping June 1, 2011 (MAP $279; MSRP $400).

The four-piece Soup Tureen will feature an 11 5/8-inch round platter, 3 quart bowl (10 ½-inch diameter, 5-inch height), lid, and stainless steel ladle with a ceramic handle. The round platter is embossed with the Fiesta logo and the 75th Anniversary logo. The substantial bowl has a sculpted base that fits snugly in a crevice in the platter. The bowl also has two scalloped edged handles for secure serving. A gently rounded lid is topped with a signature Fiesta knob for easy removal; it also has a perfectly sized notch to hold the stem of the ladle. The 11 ½-inch ladle (4 oz. capacity) is made of durable stainless steel and is imprinted with the Fiesta logo. The 4 ½-inch ceramic handle is glazed with the matching 75th Anniversary Marigold color.

“The 75th Anniversary Soup Tureen is such a special piece, not only because of its limited availability and collectability, but also because of its stunning presence on the dinner table or on display,” says Fiesta Dinnerware’s Rich Brinkman.

75th Anniversary Marigold Dinnerware Line
Each spring, Fiesta enthusiasts anxiously await the introduction of the new color. This spring they’ve already been introduced to the cheerful hue leading up to this year’s 75th Anniversary – Marigold.

In addition to the other collectible Marigold pieces, the complete dinnerware line will also be available in the special limited edition color. Also available for just 75 weeks from April 1, 2011 through September 1, 2012, presale starts April 1, 2011 and items will begin shipping June 1, 2011.

Most of the standard dinnerware pieces will be available in Marigold, including 4- and 5-piece sets, and a variety of plates, platters, bowls, cups, vases, the signature disk pitcher, and a wide range of bakeware and serving pieces (sold separately). Suggested retail price for the 4- and 5-piece place settings is $26.99 (MAP) and $48 (MSRP).

“The entire Marigold dinnerware collection incorporates seamlessly into a wide range of Fiesta color combinations, adding a fun vibrancy to the versatile color spectrum,” says Brinkman.

Entire 75th Anniversary Marigold Series
Homer Laughlin began making its iconic brand of Fiesta Dinnerware in 1936, 75 years ago. Fiesta was originally designed by Frederick Hurten Rhead; today it is the most collected brand of dinnerware. Made at the original historic factory in Newell, WV, Fiesta Dinnerware continues to top bridal registries as the must-have in everyday dinnerware. Truly a leader in the housewares category, Homer Laughlin is the largest and last remaining major dinnerware manufacturer in the United States.

Three Piece Mixing Bowl Set
In celebration of the impending 75th Anniversary in 2011, the first installment of collectible pieces was the Three Piece Mixing Bowl Set. Now retired, the collectible Marigold bowls were only available for 75 weeks – from April 1, 2008 to September 1, 2009. However, the Mixing Bowls are still available in twelve Fiesta colors: Scarlet, Cobalt, Tangerine, Sunflower, Peacock, Shamrock, White, Turquoise, Paprika, Chocolate, Ivory, and Lemongrass.

Oval Serving Platter
The second 75th Anniversary piece was the 19 ¼-inch Oval Serving Platter. The Marigold color also is now retired and was only manufactured until September 1, 2010. Available in same colors as Three Piece Mixing Bowl Set, with exception to Turquoise and the retirement of Marigold.

2PC Prep Baking Bowl Set
The third collectible 75th Anniversary item was a 2PC Prep Baking Bowl Set. The 2PC Prep Baking Bowl Set is available in 75th Anniversary color Marigold, as well as 12 additional Fiesta colors: Scarlet, Cobalt, Tangerine, Sunflower, Peacock, Shamrock, White, Turquoise, Paprika, Chocolate, Ivory, and Lemongrass. The collectible bowls in Marigold will only be available for 75 weeks – from April 1, 2010 through September 1, 2011. The larger bowl is 2 quarts and the smaller 1 1/8-quart bowl fits neatly within it. The two bowls nest perfectly within the already released Three Piece Mixing Bowl Set.

Soup Tureen and Marigold Dinnerware Line

The 75th Anniversary Soup Tureen and the Marigold dinnerware line will be available in Marigold only at select fine department and specialty stores, as well as catalog and online from April 1, 2011 through September 1, 2012 while quantities last.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™

The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:

Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com

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