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HOMER LAUGHLIN INTRODUCES SPECIALTY FIESTA® ACCESSORIES

New Products Include Cake Plate & Server, Extra Large Butter Dish and Expanded Fiesta Christmas Tree Collection

Newell, W.Va.—(March 10, 2012)— The Homer Laughlin China CompanyTM is once again expanding its iconic FIESTA® Dinnerware Brand, made in the USA. The manufacturer is unveiling new pieces – Cake Plate & Server, Extra Large Butter Dish and several new additions to the Christmas Tree collection – at the International Home & Housewares Show in Chicago, March 10-13, 2012, Booth S2003.

“FIESTA enthusiasts take such pride in the traditional dinnerware, bakeware and serveware we are best known for, but it is also exciting to come up with innovative complementary products and accessories that will accent the core FIESTA collection,” said Richard Brinkman, Vice President of Sales and Marketing for The Homer Laughlin China Company.

Cake Plate & Server
FIESTA is pleased to make the much sought after Cake Plate & Server set available to all retailers. Previously only an exclusive item, it is now available to specialty gift shops, better department stores, .Coms, and more. The Cake Plate is 12 inches in diameter. The Server is a ceramic handled stainless steel piece. The Cake Plate & Server are available in bright colors, including: Flamingo, Lemongrass, Scarlet, Ivory, Turquoise, and Sunflower; as well as the Fiesta® Christmas Tree pattern. Solid colors will be available in retail locations and online at homerlaughlin.com beginning August 2012; Christmas Tree will be available in September. The suggested MAP is $49.99 and MSRP is $72.00 for the solid colors. The Christmas Tree suggested price is MAP $59.00 and MSRP $120.00.

Extra Large Butter Dish
In an effort to continually adapt the product line to consumer needs, FIESTA has added a new butter dish. In addition to the traditional Covered Butter Dish (5 1/3” x 2 1⁄2” wide x 2 1⁄4” high), the collection now features the Extra Large Butter Dish (6 1/8” long x 3 1/8” wide x 3 1⁄4” high). With several sizes and shapes of butter now available and widely used nationwide, FIESTA wanted to create a butter dish that would fit most sizes of butters. The Extra Large Butter Dish will be available in all active colors and features specialty-designed edging on the bottom. The Extra Large Butter Dish will be available in retail locations and online at homerlaughlin.com beginning late June 2012. The MAP is $28.99 and MSRP is $42.00.

Christmas Tree Collection

Expanding on its ever popular Christmas Tree collection, FIESTA is introducing several new products to the market – a Sauceboat, Square Baker and Disk Pitcher. All pieces are Ivory and feature a Christmas Tree pattern. The Sauceboat holds 18 1⁄2 oz. and is 7 3⁄4 inches tall; MAP $42.99 and MSRP $86.00. The Square Baker is 9x9 inches and MAP is $59.99 and MSRP is $120.00. The iconic Large Disk Pitcher holds 67 1⁄4 oz. and is 7 1⁄4 inches tall; MAP $49.99 and MSRP $100.00. All pieces are dishwasher, oven and microwave safe, are fully vitrified lead-free china, are Made in the USA, and offer a five year chip replacement warranty. The new Christmas Tree items will be available in retail locations and online at homerlaughlin.com beginning September/October 2012.

About Fiesta® Dinnerware, Made In The USA

Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China CompanyTM

The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:

Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com

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