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PRESS RELEASES

FIESTA® WELCOMES TERVIS TUMBLER TO ITS COMPREHENSIVE LINE OF LICENSED PRODUCTS

Tumblers Featured in Signature FIESTA Colors

Newell, W.Va.—(July 1, 2009)—The Homer Laughlin China Company™ announces an exclusive licensing agreement between its brand of FIESTA® Dinnerware and Tervis Tumbler; FIESTA insulated tumblers will make their debut in Tervis' booth at the Gourmet Housewares Show in San Francisco, August 8 – 10, 2009, booth #3355.

"We are pleased to announce the addition of Tervis Tumbler to the FIESTA family of licensed products," says Rich Brinkman, FIESTA Dinnerware. "Like the dinnerware brand, Tervis enjoys a strong customer following. The partnership is a natural extension of our quality line of licensed products, which now includes everything from cutlery, to glassware, linens, flatware, and more. The insulated tumblers truly round out the brand."

Sharing a similar long-term history of American-made products, Tervis Tumbler, headquartered in North Venice, Florida, has been producing insulated tumblers since 1946; FIESTA Dinnerware has produced its colorful dishes since 1936 (and Homer Laughlin has been in business since 1870).

"We expect the partnership between us to be an overwhelming success," says Laura Spencer, CEO, Tervis Tumbler. "FIESTA is a well-respected brand name that represents the American-made tradition that we too pride ourselves on. This, in addition to a shared expectation of exceptional quality, will bring an exciting product to new and existing customers alike."

Known for the company's stylish designs that are full of personality, Tervis' line for FIESTA will feature the signature 'dancing lady'. Additional items will be available in various multi-colored 'wrap' styles that envelope the inner lining of the insulated tumblers.

FIESTA insulated tumblers will be sold in the following five sizes: 12 oz. (the size of a double old fashioned glass), 10 oz. JR-T® (which is slender and tall), 16 oz. (the most popular size), 17 oz. mug, and 24 oz. Big-T® (cleverly designed to fit into a standard sized drink holder).

Tervis Tumblers are virtually indestructible and guaranteed for life. They are microwave, dishwasher and freezer safe.

Double-walled insulation keeps hot drinks hotter or cold drinks colder; longer than traditional drinkware. The tumblers are constructed of a material that resists scratching and discoloration, won't retain odors like most plastics and offers the clarity and brilliance of glass, yet is safe and practically indestructible.

Look for FIESTA tumblers and ice buckets in stores and online as early as Fall 2009 and online at www.homerlaughlin.com and www.tervis.com. Retail price is as follows: tumblers range from $15 to $24; Ice Bucket $50.

About Fiesta® Dinnerware
Designed by Frederick Hurten Rhead in 1936, FIESTA® Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC's Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed FIESTA® Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum.

About The Homer Laughlin China Company™
The Homer Laughlin China Company™, headquartered in Newell, West Virginia, is the largest domestic producer of china dinnerware in the United States. The company's distinctive FIESTA® brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. For additional information, please visit the Homer Laughlin™ Web site at www.hlchina.com.

About Tervis Tumbler
Tervis Tumbler prides itself on its high quality and durability and stands behind their products with a comprehensive lifetime guarantee – if anything should happen to the tumblers, they may be returned to Tervis for replacement at no charge. The company strives to uphold the same high standards of quality craftsmanship and customer relations today as it has for decades. Tervis tumblers are available in over 6,000 retail locations throughout the country, at four company-owned stores in Florida and on www.tervis.com. For further information, contact Customer Service at 866.TUMBLER or visit www.tervis.com.

Contact:
Danielle Elderkin      
Cover Story Communications, Inc.  
800.928.6613, x1     
danielle@coverstorycom.com  


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